Spin & Reason is a consortium of highly trained, experienced writers and consultants with expertise in everything from high-tech and telecommunications to pharmaceuticals, social and political causes, anthropology, archaeology, and Native American cultures. Click for biographies of our key project managers:
Corbin Collins, Ph.D—Writer-in-Chief
Debbie Madden—Marketer-in-Chief
Steve Naegele—Designer-in-Chief
Corbin’s education and career has run along two tracks, one more akin to spin and the other reason. He graduated Phi Beta Kappa in English from UC Berkeley, where he learned to write with flair, and went on to Berkeley’s graduate school in philosophy, where he mastered the intricacies of extended argument. After receiving his Ph.D, he taught at the university level for five years, and his courses included Critical Reason. He also published articles in highly regarded academic journals. Corbin then joined MDL Information Systems as its chief writer and was later appointed head of media relations. In 1997, he became an independent contractor and has since worked for major high-tech, pharmaceutical, and public relations companies such as Hewlett-Packard, IBM, Agilent Technologies, Philips Semiconductors, Becton Dickinson, MDS Pharma Services, and Weber Shandwick. With over 20-years experience, he has written, researched, and edited almost every type of business copy, as well as op-eds, articles, and speeches about social and political issues. Two of his screenplays have been optioned by production companies, and one of these earned him a fellowship to Robert Redford’s Screenwriting Workshop at the Sundance Institute. He lives in Berkeley, and as an alum and former UC assistant professor, he has unique access to resources and experts at one of the world’s foremost universities.
Debbie Madden, Marketing Expert
“The most talented outbound marketing manager that I have ever worked with in my career,” writes one satisfied customer on the LinkedIn website. Debbie is an accomplished marketing professional with over 20-years experience supporting the business and financial objectives of Fortune 500 companies, including Hewlett-Packard and Agilent Technologies. She specializes in strategic planning, creating and managing world-renown brands, advertising, press and analyst relations, project management, website marketing, and trade shows and events. Debbie is an ingenious, action-oriented business woman who somehow always figures out how to get things done. She has received several awards for captivating, testimonial-driven collateral, advertisements, and videos that have produced quick ROI from hard-to-sell products, and can mastermind everything from major-vendor product launches to short-term start-up campaigns for small companies. She is known for her people skills, talents as a negotiator, and effective management of multi-partner marketing relationships.
An award-winning designer, Steve Naegele has over 28-years experience working with business professionals to develop effective marketing materials. Steve makes the effort to understand fully a company’s unique marketing objectives and strategies and how they relate to a specific project. He develops preliminary designs based on the continuous interaction with the client and writer so that the final product successfully advances the business goals and complements the overall marketing program. He has worked for small, mid-sized, and major international enterprises in high-tech, biotech, chemical research and software. For a comprehensive portfolio of his work, visit www.naegeledesign.com.
